MORE THAN AN AGENT
Most federations face the same problem: elite domestic badminton generates minimal content, negligible sponsor ROI, and near-zero digital engagement. The product sponsors were being offered was not worth buying. IBMG changes what federations can offer.
Our partnership with Badminton England and the All England Open - the sport’s most iconic tournament - demonstrates IBMG’s ability to combine heritage, world-class event delivery, and commercial innovation.
YOUR NEXT CHAPTER STARTS HERE
We help athletes and brands collaborate on a new level. Using data-driven sponsor analysis tools and a storytelling-first approach, we identify high-fit partners and co-create campaigns that build real brand equity. From lifestyle and tech to health and performance sectors, we manage commercial deals that transcend traditional sports sponsorships, unlocking revenue streams that reflect the athlete’s unique identity and market potential. By deeply understanding each sponsor’s market goals, brand narrative, and consumer touchpoints, we ensure our athletes become not just ambassadors, but strategic assets who activate meaningful visibility, engagement, and growth.
OWNED IP.BUILT TO LAST.
IBMG is developing owned competition IP designed from the ground up as media products. New formats. New audiences. New commercial models. Built for how fans consume sport today - cloud-native production, AI-automated content, and tracking data integrated into every broadcast.
We also advise federations, clubs and brands on building their own competition IP. From format architecture and commercial modelling to production planning - we bring the operational blueprint, the technology stack, and the partner network to take a concept from paper to court. Whether you want to launch a national team league, a branded invitational series, or a grassroots-to-elite pathway competition, IBMG has the infrastructure and the playbook to make it happen.
READY TO BUILD WITH US?
Let’s talk.
